Experts in delivering culturally informed market research focused on Black consumers.

Understand your audience with expert-led research. Validate ideas, unlock new opportunities, and gain actionable insights.

Our Expertise

We amplify consumer voices through deep insights

With decades of experience and a strong network, we are uniquely positioned to deliver meaningful, data-driven insights gathered from both consumers and industry experts. Our deep expertise, combined with a culturally informed approach, ensures that our findings authentically reflect consumer needs and drive real impact.

20+

Years of Experience

Curated

Black Consumer Database

50%

Monthly Database Growth

Deep

Network of Experts

Our Services

We deliver a suite of qualitative and quantitative research solutions

Focus Groups

Engaging discussions to uncover consumer behaviours and preferences

1-to-1 Interviews

In-depth conversations for deeper insights into individual experiences

Surveys

Data-driven insights through targeted surveys and large-scale polling

Usability Testing

Assessing consumers interactions with products, services or platforms.

Where we've done this before

Check out our previous work

This platform rewards members with cashback when shopping online and provides them with an intuitive way to save while shopping.

Challenge:

The brand’s key objectives were to increase consumer engagement, boost visibility, and improve retention across its user base. However, their primary challenge was in understanding the causes of low engagement—specifically why some customers may not refer others or remain active on the platform.

Result:

To address these challenges, Affeya Research delivered actionable insights aimed at optimising engagement and retention. Our findings empowered the platform to attract a more active and loyal user base, increase customer interactions, and strengthen their foundation for long-term success.

This bespoke bakery wanted to expand its reach by breaking into the wedding industry. Their goal was to validate their assumptions and attract new customers in this highly competitive and demanding market.

Challenge:

The brand's key objectives were to expand their consumer base, boost visibility, and successfully break into the wedding industry. They wanted to ensure their brand remained agile in adapting to a new market while refining their understanding of their existing audience.

Result:

Affeya Research identified key consumer trends and preferences and provided actionable insights on acquiring new customers in the wedding industry. This enabled the brand to grow its customer base by 10% and secure its first foothold in a new market.

Request more information on our reports

Dive into the trends and insights shaping your industry, and discover how our reports can deliver the data you need to drive strategic decisions.

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About Affeya Research

At Affeya Research, we are a specialised market research firm dedicated to providing deep, data-driven insights focused on the Black consumer base. We bridge the gap to this key audience by uncovering their unique preferences and decision-making drivers. Despite their strong and influential purchasing power, Black consumers often remain an underserved market segment.

At the core of our work is a commitment to representation, and actionable intelligence. Whether you're looking to refine your marketing strategies, expand into new markets, or strengthen brand loyalty, we provide the insights, data, and strategies to power your innovation.